Biography
Seoul National University Graduate Diploma in Arts_Design Doctor
Boston University College of Art and Design_MFA
Seoul National University Graduate School of Industrial Art graduated from the Department of Art_Master of Fine Arts
Seoul National University College of Art and graduated from the Department of Applied Arts_Bachelor of Fine Arts
Careers
Currently, Professor of Visual Design, Seoul National University of Science and Technology
Committee Chairperson of Design Management Committee, Vatech Ewoo Holdings
Successive service as VP of the CDR Associates(2003.5 - 2011.8)
Research Areas
아이덴티티디자인
CI/BI
공공서비스디자인
유니버설디자인
Teaching
Identity Design
Design Planning & Strategy
Selected Publications
Design strategy research of cultural city brand identity_monograph
Development of time identity for the brand strategy of the historical and cultural_Doctoral thesis
Design of national integration certification mark as a national brand asset_Thesis work
Study on the development and application of the evaluation model of logo design_monograph
Journal Papers
[Protagonists Hidden move the design company] Design planner armed with typography_Monthly design 2008.5
◾ A Study of Slogan Brand Development in an Agricultural City: Goesan-gun, Chungcheongbuk-do, Journal of Integrated Design Research, vol.23 No.3 pp.81~96, 2024이은실
◾ Characteristics of Hearing-Impaired Persons in Recognizing Safety Signs: Picture Signs for Public Guidance, Archives of Design Research, vol.36 No.4 pp.333~345, 2023이은실
◾ A Study on the Trend of Logotype Change According to the Introduction of Smartphones, Journal of Integrated Design Research, vol.21 No.4 pp.75~88, 2022이은실
◾ The Application of Motion Graphics to Disaster Safety Pictograms for the Hearing-Impaired, Archives of design research, vol.35 No.4 pp.175~193, 2022이은실
◾ A Study on the Design Development of Prescription Drug Charta Considering the Characteristics of the Visual Perception of the Elderly, Journal of Integrated Design Research, vol.20 No.3 pp.25~38, 2021이은실
◾ A Study on the Relationship Between Character Change and Color Change of Live-Action Movies in Disney Animation, KSDS Conference Proceeding, 2020이은실
◾ A Study on Type Classification According to Characteristics of Flexible Identity ‑Targeting Urban Brands‑, Journal of Integrated Design Research, vol.19 No.2 pp.9~24, 2020이은실
◾ An Analytical Study on the Brand Experiences of Korean Café Brand Specialized Stores, Journal of Integrated Design Research, vol.19 No.1 pp.27~40, 2020이은실
◾ A Developmental Study on CPTED Reflecting Urban Brand Identity Design Characteristics - Targeting the CPTED of Dongjoong Town in Yangsan City, Gyeongnam -, Journal of Integrated Design Research, vol.18 No.2 pp.27~43, 2019이은실
◾ A Suggestion for Developing an App Icon Design Considering the Visual Recognition Characteristics of the Elderly, Journal of Integrated Design Research, vol.18 No.1 pp.63~75, 2019이은실
◾ A Study on the Development of the Statement Design for Metabolic Syndrome Health Information, Archive of Design Research, vol.29 No.4 pp.139~151, 2016이은실
◾ A Study on Brand Color Selection Standard for Customer’s Emotional Value, Journal of the Korean Society of Design Culture, vol.22 No.2 pp.481~492, 2016이은실
◾ Identity Design Platform Development Study for CEO Branding, Journal of Integrated Design Research, vol.15 No.2 pp.19~30, 2016이은실
◾ A Study on Tablet Antipyretic-analgesics Package Design of CVS, Journal of Integrated Design Research, vol.14 No.4 pp.153~165, 2015이은실
◾ 문화수도 브랜드 아이덴티티 개발 연구, 디자인학연구, vol.28 No.4 pp.195~209, 2015이은실
◾ A study on developing the design of UI(University Identity) slogan brand for promotional marketing of university, Journal of Basic Design & Art, vol.15 No.5 pp.481~491, 2014이은실
◾ A Study of Media Attitude of Inmate for Visual Communication of Digital Signage, 디자인융복합연구(구.인포디자인이슈), vol.12 No.5 pp.31~49, 2013이은실
◾ Research on the Identity Design Strategy of Medical Equipment - Focusing on digital diagnosis medical products -, Design Convergence Study, vol.12 No.1 pp.177~188, 2013이은실
◾ A Brand Identity Strategy for Culture City Brand, Journal of Digital Interaction Design, vol.11 No.1 pp.187~200, 2012이은실
Books
IDENTITY 2.0_Translation 2013
Province is really good (Design House)_Joint book 2013
Color Marketing(Color Science Association of Korea)_Joint book 2012
◾ 지은이: Total Identi, identity2.0, 역서, 978-89-953434-3-2, cdr associates(시디알어소시에이츠), 2014이은실
◾ 저자: 김남형, 남도가 정말 좋아요, 저서, 978-89-7041-610-6, design house, 2013이은실
◾ 한국색채학회 [편], 컬러마케팅, 저서, 978-89-7006-594-6, 지구문화사, 2012이은실
Projects
Advisory design of products and brands, Vatech Ewoo Holdings_2012~2014
Package design advisory and consulting fancy tape brand, PROM_2013
Development of identity and brand strategy development, SeWon_2013
Industry-university cooperation of package design development, Cheong ju crafts cultural products War_2012
◾ 기업 아이덴티티의 글로벌 표준화 연구, (주)바텍이우홀딩스, 2019.03.~2020.03.이은실
◾ 빌트인 주방가전의 브랜드 개발 자문, 제이에스, 2018.04.~2018.06.이은실
◾ 바텍 CI활용방안 연구, (주)바텍이우홀딩스, 2018.03.~2019.03.이은실
◾ 노블클라쎄 브랜드 컨설팅 및 아이덴티티 디자인 개발, 주식회사 케이씨모터스, 2017.12.~2018.02.이은실
◾ 청각장애인을 위한 긴급경고용 픽토그램 개발연구, 산학협력단, 2017.03.~2018.02.이은실
◾ 바텍 폰트개발을 통한 CI개선 연구, (주)바텍이우홀딩스, 2017.03.~2018.03.이은실
◾ 대한민국 정부상징 온라인 사용현황 조사분석 및 온라인 디자인가이드 개발, (주)시디알어소시에이츠, 2016.10.~2017.02.이은실
◾ 서울브랜드 아이서울유 어플리케이션 디자인 개발, (주)시디알어소시에이츠, 2016.10.~2017.02.이은실
◾ 대사증후군 및 유질환 건강안내문 디자인 개발, 주식회사 이노파트너스, 2016.10.~2016.11.이은실
◾ 브랜드 진단 및 개선방향 도출, (주)제이앤브랜드, 2016.10.~2016.11.이은실
◾ 인포마크 CI 기본 디자인 개발, (주)인포마크, 2016.01.~2016.02.이은실
◾ 영광정공의 신규 CI 디자인 및 제품브랜드 네이밍과 BI 디자인 용역, 영광정공(주), 2015.05.~2015.08.이은실
◾ 대한민국 문화수도 아이덴티티 개발 연구, 산학협력단, 2015.03.~2016.02.이은실
◾ CEO의 퍼스널브랜딩을 위한 브랜드 플랫폼 개발 연구, 산학협력단, 2015.03.~2016.06.이은실
◾ 바텍네트워크 CI/BI 점검 및 개선 방안 연구, (주)바텍이우홀딩스, 2015.03.~2017.03.이은실
◾ 편의점 정제타입의 해열진통제 패키지디자인 연구, 산학협력단, 2015.03.~2016.02.이은실
◾ 주식회사 예건 신규브랜드 아이덴티티 개발, 주식회사 예건, 2014.10.~2015.01.이은실
◾ 바텍 브랜드 리뉴얼, 레드, 2014.08.~2014.11.이은실
◾ 카페인버스 서비스 디자인 아이디어 기획, 인버스에프앤비(주), 2014.06.~2014.08.이은실
◾ 신규 브랜드 개발 및 홍보동영상 제작, (주)나무물산, 2014.06.~2014.09.이은실
◾ 서울과학기술대학교 UI상징물 개발 연구, 산학협력단, 2013.11.~2014.01.이은실
◾ 슈퍼레이스 콤포지트 로고디자인 개발, (주)슈퍼레이스, 2013.03.~2013.04.이은실
◾ 아이덴티티 2.0, 산학협력단, 2013.03.~2014.02.이은실
◾ 2012청주공예문화상품대전 포장 디자인 개발 관련 산학협력, 재단법인청주시문화사업재단, 2012.08.~2013.01.이은실
◾ 서울동물원, 산학협력단, 2012.05.~2013.02.이은실
◾ 제품 및 브랜드 디자인 자문, (주)바텍이우홀딩스, 2012.05.~2014.03.이은실
Awarded
◾ 플렉서블 아이덴티티의 특성에 따른 유형 분류 연구 ‑도시브랜드를 대상으로‑, 우수논문상, Design Institute Inje University, 2021이은실
Creation
◾ 청정 괴산, GIAF Invitation 2024 KSBDA Sejong Special Exhibition, Korean Society of Basic Design & Art, Gwanghwamun International Art Festival Organizing Committee, 2024이은실
◾ Purity Goesan, 2024 KSDS Tangshan International Invitational Exhibition, Korea Society of Design Science, 2024이은실
◾ 괴산 무드 디자인, 2024 KSBDA California International Invitational Exhibition, Korean Society of Basic Design & Art, 2024이은실
◾ Goesan City Branding Mood Board, 2024 KSDS International Spring Invitational Exhibition, Korea Society of Design Science, 2024이은실
◾ Goesan City Branding Mood Board, 2024 KSDS International Spring Invitaional Exhibition, Korean Society of Design Science, 2024이은실
◾ Flexible Logo of Ewooi, Seoultech, College of Art & Design Faculty Exhibition 2024, Seoultech Muesun of Art, 2024이은실
◾ 이우아이 플렉서블 로고, Seoultech, College of Art & Design Faculty Exhibition 2024, 서울과학기술대학교 미술관, 2024이은실
◾ alphaber and hunminjungum-jamo, 2023 Gwangju Design Biennale International Poster Invitation Exhibition, Gwangju Design Biennale, 2023이은실
◾ No title, The 45th Hanwool Artists Association Exhibition, Women Alumni Association College of Fine Arts Seoul National University, 2023이은실
◾ Experimental Typeface Design, 2023 KSDS Tangshan International Invitational Exhibition, 한국디자인학회, 2023이은실
◾ Mugyun BI Mood board, 2023 한국기초조형학회 춘계 국제초대작품전, (사)한국기초조형학회, 2023이은실
◾ Realgam Brand Identity, 2022 KSDS International Fall Invitational Exhibition, 한국디자인학회, 2022이은실
◾ Typefade for Excelso and Greco, 2022 KSDS Tangshan International Invitational Exhibition, 한국디자인학회, 2022이은실
◾ 로보랑 B.I. 무드보드, 서울과학기술대학교 조형대학 교수 작품전, 서울과학기술대학교 미술관, 2022이은실
◾ Brand Identity Design, 2022 제46회 한울회, 서울대학교 미술대학 여성동문회, 2022이은실
◾ perdm brand mood board, SDGs와 기초 조형, 일본기초조형학회, 2022이은실
◾ YoonGothic, d-Revolution, GWANGJU DESIGN BIENNALE, 2021이은실
◾ HANGEUL–DESIGN REVOLUTION, INTERNATIONAL POSTER EXHIBITION of GWANGJU DESIGN BIENNALE 2021, GWANGJU DESIGN BIENNALE, 2021이은실
◾ IN&ON brand logo, Artists of Seoul National University 1946-2020, Seoul National University College of Fine Arts, 2020이은실
◾ Image Poster of Health Report, ART&LIFE, KSBDA INTERNATIONAL SPECIAL EXHIBITION, Korea Society of Basic Design & Art, 2020이은실
◾ valunix corporate identity board, 2019 KSBDA SPRING INTERNATIONAL INVITATIONAL EXHIBITION, Korea Society of Basic Design & Art, 2019이은실
◾ Perdm brand identity design, 2019 The Anniversary of Foundation of SNIT, Korean Society of Communication Design, 2019이은실
◾ Health report for National Health Insurance Service, International Design Education Expo & Conference, San Jose, CA, 2019이은실
◾ GRECO Brand Identity Design, 2019 KSBDA CHIANG MAI INTERNATIONAL INVITATIONAL EXHIBITION, Korea Society of Basic Design & Art, 2019이은실
◾ Excelso Package Design, 2019 KSBDA CAIRO INTERNATIONAL INVITATIONAL EXHIBITION, Korea Society of Basic Design & Art, 2019이은실
◾ Curix Logo Variation, 2018 KSBDA FALL INTERNATIONAL INVITATIONAL EXHIBITION, Korea society of basic design & art, 2018이은실
◾ UUL-blue, 2018 KSBDA SPRING INTERNATIONAL INVITATIONAL EXHIBITION, Korea society of basic design & art, 2018이은실
◾ Flexible Identity of Ewoo Children's Center, 2016 KSDS International Invitaion Exhibition, Korea Society of Design Science, 2016이은실
◾ 대한민국 정부상징 온라인 디자인가이드, 대한민국 정부상징 온라인디자인가이드개발, (주)시디알어소시에이츠, 2016이은실
◾ 바텍네트워크 그린 폰트디자인, 바텍네트워크 CI/BI 점검 및 개선방안 연구, 바텍이우홀딩스, 2016이은실
◾ perdm graphic motif poster, SJSU x Seoul Tech Design Exhibition, San Jose State University, 2016이은실
◾ Seoul Zoo Brand Identity, 2015 KSDS International Spring Invitational Exhibition, Korea Society of Design Science, 2015이은실
◾ 바텍네트워크 CI/BI 점검 및 개선 방안 연구, 바텍네트워크 CI/BI 점검 및 개선 방안 연구, Vatech & Ewoo Holdings Co., Ltd., 2015이은실
◾ Corporate Identity renewal for Vatech Network, 13th KSCD Invitation International Exhibition, Korean Society of Communication Design, 2015이은실
◾ Vatech Networks CI renewal, 2015 KSCD 13th ation International Exhibition, Seoul National University of Science and Technology, 2014이은실
◾ 바텍 New Graphic Motif활용 어플리케이션 디자인가이드, 바텍네트워크 제품 및 브랜드 디자인개발, 바텍이우홀딩스, 2014이은실
◾ Seoul Zoo Brand Identity, Asia Spirit 2012, Seoul National University of Science and Technology, 2012이은실
◾ 2012 청주공예문화상품대전 포장디자인, 2012청주공예문화상품대전 포장디자인개발, 청주시문화사업재단, 2012이은실
◾ UUL_National Art Museum, Seoul (Corporate Identity), red dot design sward winner 2011_UUL, red dot, 2011이은실
◾ Seoul Zoo (Corporate Identity), red dot design award winner 2011_Seoul Zoo, red dot, 2011이은실
◾ Spring Waltz I, 2011 Cheongju International Craft Biennale, Seoul National University of Science and Technology, 2011이은실
Miscellaneous
Korean Society of Design Science_Director
WDL net Women Design Leadership_Director
Society of Design Convergence
| Visual Design Program
Faculty
| Visual Design Program
